 There are few spaces meant to be more private than the bedroom. But that, writes Wired’s Chloe Valentine, may be about to change. In a trend that gives a twisted new meaning to the concept of the “Internet of Things,” sex toys are joining the ranks of app-connected devices. As they do, the adult toy industry has found a way to breach one of privacy’s few remaining sanctums. Who knew there was an app for that? But here’s the thing about apps: users see them as a way to interact with devices. Companies, however, view them as something much more valuable – collectors of data that can be monetized. And what better place to collect personal information than the boudoir? As if data privacy wasn’t already teetering on the brink, along comes a new – and deeply invasive – set of variables to track and mine for insights. Think of it this way: If it’s a setting on the device, it’s measurable. And if it’s measurable, it has value to the company that markets it. Behavioral data is especially valuable but was long notoriously difficult to obtain until about a decade ago, when the consumer IoT market began to proliferate. Thanks to the rise of connected devices, companies can now acquire behavioral data about their consumers in the most accurate and intimate way possible – by observing them in the act. For those who are comfortable with sex toy companies gathering their behavioral data, that’s their prerogative. But sexual behavior data potentially includes many things: location information, usage frequency, which toy a consumer is using, even which functions and intensity settings they choose. When combined with purchase records and demographic data, this amounts to an expansive – and intensely personal – profile. Moreover, there is no way to truly guarantee anonymity, despite what organizations may claim. Meanwhile, the potential actions of hackers or other bad actors remain an ever-present threat. And in the end consumer data is just as likely as not to end up in the hands of brokers who won’t hesitate to sell it to any interested parties (whether obtained legally or not, the rotten practice of data brokering remains perfectly legal). If you add cameras and Wi-Fi to the mix, then you’ve got another layer of “What could possibly go wrong?” Here one need only recall the sordid tale of the Savkom Siime Eye, an early entrant in the field of IoT adult toys. If you get one of the new generation of adult toys, start by checking permission settings in the product’s app – and on your smart phone more generally. Most smartphones eagerly assist apps in sharing information, so you might be shocked to learn just how much your data gets around. As a reminder, check the app settings for your other connected devices, including: Appliances, smart glasses, security cameras, vehicles, doorbells, wearables, children’s toys, small electrics, TVs, thermostats, plugs and switches, lightbulbs, speakers, navigation systems, locks, motion detectors, smoke alarms, air purifiers, humidifiers, blinds, garage door openers, irrigation systems, solar panels, rechargeable batteries, carbon monoxide detectors, projectors, soundbars, gaming consoles, rings, hearing aids, scales, bikes, scooters, conference systems, printers, lighting panels, pet feeders, litter boxes, aquariums, and birdhouses. Plus your toothbrush. And don’t forget your mattress. Feeling safe now? Comments are closed.
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