New California Law Regulates Brain Wave Privacy

​A whitepaper from social media company Meta presents a startling new reality in bland language. It claims that magnetoencephalography (MEG) neural imaging technology “can be used to decipher, with millisecond precision, the rise of complex representations generated in the brain.”
 
In layman’s terms, AI can crunch a person’s brainwaves and apply an image generator to create an astonishingly accurate representation of what a person has seen. Paul Simon was right, these really are the days of miracles and wonders – and also of new threats to personal privacy. (If you want to see this science-fictional sounding technology in action, check out these images from science.org to see how close AI is to representing images extrapolated from brain waves.)
 
Until now, even in a total surveillance state such as North Korea or China, netizens could have their faces, movements, emails, online searches and other external attributes recorded throughout the day. But at least they could take comfort that any unapproved thoughts about the Dear Leader and his regime were theirs and theirs alone. That is still true. But the robustness of this new technology indicates that the ability of brain data to fully read minds is not far off. Researchers in China in 2022 announced technology to measure a person’s loyalty to the Chinese Communist Party. A number of non-invasive brain-wave reading helmets are on the U.S. market for wellness, education, and entertainment.
 
The Members of the California State Assembly and Senate were sufficiently alarmed by these developments to follow the example of Colorado and regulate this technology. This new law amends the California Consumer Privacy Act to include “neural data” under the protected category of “personal sensitive information.” On Saturday, Gov. Gavin Newsom signed that bill into law.
 
Under this new law, California citizens can now request, delete, correct, and limit what neural data is being collected by big tech companies. We know what you’re thinking, would I be sufficiently concerned about my privacy that I would register with a state-mandated database to make changes to my privacy profile?
 
Actually, that was just our best guess about what you’re thinking. But give it a few years.