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“Great to see you … Bob … How’s … Maggie ... and those three wonderful … dogs of yours.” You have to admit, it will be a boon to politicians. Adding facial recognition software to smartglasses will enable them and anyone at a cocktail party to dispense with all those tiresome strategies for remembering names and familiar facts about the person in front of them. According to a 2025 internal company memo obtained by The New York Times, Meta plans to quietly equip its line of smartglasses with facial recognition technology dubbed “Name Tag.” Facial recognition technology is one of the most robust privacy-destroying tools. This was an idea that was floated and dropped five years ago for Meta’s social media platforms. Now it is back, this time as a wearable in Meta’s Ray-Ban and Oakley smartglasses. The strategy behind this policy reversal is breathtakingly cynical. The Meta memo held that the new feature’s debut would go largely unnoticed if it were launched “during a dynamic political environment where many civil society groups that we would expect to attack us would have their resources focused on other concerns.” This presumably is a nod to the looming FISA Section 702 debate in April, as well as a torrent of other privacy-destructive technologies, like the unfolding national network of Flock cameras. So plan ahead. You might be at lunch several years from now with a bunch of business prospects wearing Ray-Bans or Oakleys, finding them unusually quiet from time to time. That’s because they will be reading up on you in real time with the help of Meta’s AI assistant. Meta is weighing identification only of people who are on its platforms, not strangers you pass on the street. But we are skeptical. Even without facial recognition tech installed, the company’s smartglasses can be hacked and made to identify strangers. And let’s not forget that Meta smartglasses already offer livestreaming and the ability to post directly to Instagram. But try to think of the bright side: You’ll never have to introduce yourself again. Watching the Watchers: Amazon’s Ring Superbowl Commercial Demonstrates “Terrifying” Surveillance2/10/2026
Watch Amazon’s Super Bowl ad and tell us what you see: a heartwarming story of a family reunited with a lost dog, or another element in America’s comprehensive surveillance state. As the ad shows, Amazon’s free “Search Party” function connects cameras in a whole neighborhood to look out for a lost dog. Amazon’s AI, trained by tens of thousands of dog videos, can recognize different breeds, fur patterns, shapes and sizes to spot the lost puppy. That is not a bad thing at all. But many viewers found the ad “terrifying,” not heartwarming, according to Kelly Kazek of al.com. One commenter on X wrote: “Ring just casually outing themselves as literal spyware that can be accessed by anyone on the network. This is insane.” Another wrote: “Amazon owns Ring and they want to use all these devices to make a mesh network for Amazon sidewalk … The American consumer just got a Trojan horse packaged as home security.” As EFF’s Matthew Guariglia reported last year: “Not only is the company reintroducing new versions of old features which would allow police to request footage directly from Ring users, it is also reintroducing a new feature that would allow police to request live-stream access to people’s home security devices … “This is a grave threat to civil liberties in the United States. After all, police have used Ring footage to spy on protestors, and obtained footage without a warrant or consent of the user.” The Search Party AI function greatly amplifies Ring’s surveillance capability. This default feature of Amazon Ring that can identify Fido can also identify you, where you go, and people you visit. At the very least, Amazon should announce limits on how this technology can be trained to follow Americans in our daily movements. Imagine being targeted for surveillance because of your race – not with facial recognition or government inspection of your personal digital data, but through your electric meter. If you lived in parts of Sacramento, this is exactly what happened, as a decade-long scheme quietly bled Americans’ privacy one kilowatt hour at a time. Sacramento’s Municipal Utility District (SMUD) and local police zeroed in on Asian-American customers, flagging those deemed to be using “too much” electricity. Many were assumed to be growing marijuana illegally – and police eagerly requested bulk data on entire ZIP codes to feed their suspicions. The Electronic Frontier Foundation in July joined the Asian American Liberation Network to ask the Sacramento County Superior Court to end the local utility district’s illegal dragnet surveillance program. Last week, the court agreed, finding that routine, ZIP-code-wide data dumps had nothing to do with “an ongoing investigation.” The court wrote: “The process of making regular requests for all customer information in numerous city ZIP codes, in the hopes of identifying evidence that could possibly be evidence of illegal activity, without any report or other evidence to suggest that such a crime may have occurred, is not an ongoing investigation.” The response from EFF was even sharper: “Investigations happen when police try to solve particular crimes and identify particular suspects. The dragnet that turned all 650,000 SMUD customers into suspects was not an investigation.” The court recognized the obvious danger – dragnets turn vast numbers of innocent citizens and entire communities into suspects. Still, it wasn’t a clean sweep. The court stopped short of ruling that SMUD’s practice violated the “seizure and search” clause in California’s Constitution. But even a qualified victory is still a victory. We are reminded that privacy wins do happen – one dragged-into-the-sunlight surveillance program at a time. This win is something to be thankful for as we count our blessings this week. “You never change things by fighting the existing reality.” |
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