Samantha Murphy Kelly of CNN Business news has a snappy take on Amazon’s recent product press event. The company, she wrote, “knows when you’re in and out of the room. A gadget that monitors your breathing pattern while you sleep. An enhanced voice assistant that highlights just how much it knows about your everyday life.”
She notes another event where Amazon introduced drones and Astro, a dog-like robot that can patrol the home when you’re gone.
Will consumers be deterred by the creep factor of giving so much of our personal information taken from the intimacy of our homes? Kelly quotes a consumer analyst who said that “negative consumer attitudes” about data collection is lessened by the service, price, and convenience of these products.
It is easy to see why consumers are sanguine about sharing data with a company that sells products and services they like. All Amazon wants to do is to sell us even more products. Dangers emerge, however, when consumer data migrates beyond the company you’re doing business with. Amazon, for its part, says that “information about our customers is an important part of our business, and we are not in the business of selling our customers’ personal information to others.”
The company does share information with third parties, such as vendors whose goods are sold through Amazon. A recent FTC filing against the data broker Kochava shows that Amazon Web Services Marketplace allows companies to buy consumers’ IP addresses and precise geolocation histories. Amazon also encourages its Ring customers to share their data with police agencies across the country – creating a national surveillance network stitched together from more than three million cameras.
Whatever the limits of Amazon’s privacy policies, most of the other major social media platforms freely sell consumer data to brokers. Among the major customers of this data, as PPSA has endlessly reported, are the intelligence and law enforcement agencies of the U.S. government – reason why PPSA has joined with almost fifty other civil liberties organizations to call for the passage of the Fourth Amendment Is Not for Sale Act.
Your dog may follow you around the house, but she will never judge you. Not so with the many devices that are infiltrating into our lives.